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The Benefits of Automated Bid Management in Performance MarketingManual CPC bidding offers total control over campaign budget and keyword expenditure, allowing marketers to make adjustments based on performance insights. On the other hand, automated bid management systems use algorithms to optimize bids in real-time.
How Machine Learning Improves Ad TargetingAn advertising and marketing campaign's efficiency relies on where the advertisements are placed. Handling brand name safety and security and alignment, as well as making sure that the advertisement isn't presented next to negative or non-factual material, are crucial for the success of any type of retarget